Turkish Ministry of Energy joins forces with Arçelik, Aygaz, Opet and Tüpraş to increase awareness in energy efficiency; and these guys also promote their more efficient products, possibly increasing their sales as a reward for investing green technology.
Not only that, they seem to be pushing the Energy Efficiency Act into real world harder, effective as of April last year.
Until today I didn't know about the existence of that law and although I didn't read the complete text yet, I believe it's a good step forward. Also I like their use of my name, short for Enerji Verimliliği, meaning Energy Efficiency, in Turkish. Kudos to everybody involved.